Each product tells a story of Moroccan tradition and craftsmanship
Asala (أصالة) means authenticity in Arabic. We bring you the finest Moroccan products, directly sourced from skilled artisans and traditional producers across Morocco.
From the ancient black soap recipes of Fez to the hand-painted ceramics of Safi, each item in our collection carries the soul of Moroccan craftsmanship.
Directly sourced from Morocco
Fair trade partnerships with Moroccan craftsmen
No harmful chemicals or additives
On all orders over $75 within Canada
Protected by industry-leading encryption
30-day hassle-free return policy
Have questions about our products? We'd love to hear from you!